Hort Americas is the sole distributor of Current, powered by GE horticulture products to North American customers, including those in the booming regulated cannabis growing industry. Cultivate 2019 is also an industry showcase for Current’s Arize Element Top Light horticulture solution, the industry’s first one-to-one LED replacement for 1000W HPS lighting.
COLUMBUS, Ohio, July 13, 2019 – Current, powered by GE today announced Hort Americas as its sole distributor for LED horticulture lighting solutions in North America. The news is being featured as part of Hort Americas’ exhibit (#3317) at the Cultivate conference, where Current is showcasing its new Arize Element Top Light, the L1000. This product is the industry’s first one-for-one LED replacement for a double-ended 1000-watt high pressure sodium (HPS) fixture.
The Arize Element is the most advanced, flexible greenhouse grow light on the market. Current worked closely with its customers to design a top light with efficacy levels up to 3.5 micromoles per joule – making it the most efficient grow light on the market – that supports universal installation, enabling growers to grow more and consume less in any region.
As the vertical farming industry grows – Statista predicts it will be worth $6.4 billion by 2023 – LED technology will be integral to profits not only through increased energy efficiency, but also in helping growers more accurately predict crop yields, grow year-round and customize products to be nutrient dense. A recent installation of Current’s Arize lighting at Greener Roots Farm generated a 10 times higher yield compared to a conventional farm of equal size.
According to Hort Americas’ general manager, Chris Higgins, “Growers in all industries are already discovering the benefits that greenhouse and controlled environment production offers. Better control over environmental factors will have a positive impact on growers of all types, from young plant producers to ornamental growers, to hemp and greenhouse vegetable producers.”
In addition to supporting a wide variety of additional crop types, the partnership also marks the first time Hort Americas and Current will begin distributing lighting solutions for use in the cannabis market*, providing new opportunities for improved growth and energy saving. New Frontier Data estimates total electricity demand from legal marijuana cultivation in the United States alone is estimated to rise 162 percent between 2017 and 2022.
“Combining Current’s technology with Hort Americas’ ten-year strong acumen in the commercial horticulture industry, we’re connecting growers to relevant products and developing solutions with their unique interests in mind,” said Bruno D’Amico, design and product manager at Current, powered by GE.
Current and Hort Americas will continue working in close collaboration, combining advanced LED expertise with expert market understanding, to propel the industry forward by delivering the most effective and efficient growing solutions.
* Activity subject to all applicable laws
About Current, powered by GECurrent is the digital engine for intelligent environments. The company blends advanced LED technology with networked sensors and software to make commercial buildings, retail stores, industrial facilities and cities more energy efficient & productive. Backed by a broad ecosystem of technology partners, Current is helping businesses and cities unlock hidden value and realize the potential of their environments. www.currentbyge.com
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